Rebel Rebel

Last Season

From August through to October of 2018 I completed a Digital Marketing Placement/Internship with online clothing retailer Last Season. Integrated with my study (Communication - Creative Media), I started with a client brief including a full research analysis of the brand, competitors and target audience. I then produced a campaign proposal which supplied a visual representation of this research and in addition - an example editorial shoot, budget, run sheet, timeline and expected response for the campaign. These are both presented just below, you can click on each image to expand them.

Pursuing my SS18 campaign, I arranged a model for an outdoor editorial shoot and quickly learnt how to use Last Season’s studio lighting for the indoor flat-lay photoshoot. Whilst curating the social media content, with help from the Last Season team I proactively learnt how to best utilise Facebook and Instagram business tools, social media content specifications/limitations, the different media formats (carousels etc.), quality captions and copywriting to have the most success with my campaign.