Devie Coach

 

From November 2020 to February 2021 I was freelancing as Marketing and Operations at Devie Coach. Devie is a startup out of Oxford - an AI parenting coach app that assists parents with their toddlers/pre-school age children. Devie specialises in helping with issues such as biting, tantrums, fussy eating, potty training and more. At Devie we have seen a major increase in business due to lockdowns as parents aren’t able to attend mums groups and are looking for help.

In this role I was been tasked with researching investors, creating content for and managing the social media platforms, and organising online events (webinars) with parenting experts. It has been particularly interesting learning the important strategies for a startup like this one, from sourcing EdTech funding to building awareness and engagement across social media.


Parenting Expert Webinar Example

For this event I liaised with our guest expert, designed and wrote all campaign content, and edited a recording of the session for the Devie Coach Youtube. You can watch this here:

You can also see here we sold out!

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Devie Twitter: